Our Client, a publicly listed company operating in the Australian travel industry, has a wholesale ticketing business which has been under threat from several market factors. Pacific Strategy was asked to develop a five year strategy to combat these threats with specific analysis focusing on a number of initiatives already underway as well as new initiatives.

China will emerge as the world's largest economy by around 2040 and pass the USA as the largest outbound travel market in 2025. What will this mean for the Australian travel industry? As industry participants know, the travel industry has a number of unique characteristics. One is a susceptibility to shocks on both supply and demand, such as wars, coups, terrorism, diseases and corporate instability.