Online retail in Australia is growing fast. An efficient pricing strategy is key to success in e-commerce and prices need to be managed in a dynamic and flexible approach.

Pacific Strategy was engaged by a multinational oil and petroleum retailer to assist with a strategy review for the client's Convenience Retail group. The review was a major strategic initiative for the client at a time when the retail fuel market was dominated by two players and the overall market was under heavy scrutiny from government regulators and the general public.