The second half of 2008 was certainly an interesting time - one that many would no doubt rather forget.
We saw a real shift in work towards managing for these difficult times - particularly a focus on effeciency improvement, scenario planning, pricing management and opportunistic acquisition.
An article in this newsletter explores one of these topics to give our readers food for thought in early 2009.
Managing Price & Trade Terms in a Downturn: This article looks at the importance of maintaining a commitment to value based pricing as one of the many challenges of a downturn.