E-Commerce / New Media
We have extensive experience providing strategic guidance and developing business models across E-Commerce and New Media sectors.
Our Expertise
E-Commerce
Our project work includes e-commerce solutions across all major segments of the value chain:
- Product strategy
- Online marketing strategy
- Webshop recommendations
- Digital transaction and risk management
-
Customer loyalty management
New Media
Tablet applications strategy for a major Australian newspaper publisher
- Market sizing in an emerging market
- Scenario development to cover market volatility
- Advertising sales tactics and strategy including options to meet changing customer demands
Online retail in Australia is growing fast. An efficient pricing strategy is key to success in e-commerce and prices need to be managed in a dynamic and flexible approach.
Tagged under
An increasing trend towards digital media consumption was leading to declining newspaper readership. The fast developing tablet application market represented a host of challenges in monetising digital content.
