Consumer Goods
We have completed multiple assignments for a number of consumer goods companies.
Our Expertise
Beverages
- Assisted senior management to progress decision making using gaming exercise where line management played out competition and quantified multiple industry change scenarios
- Reviewed and improved pricing structure of products (and in particular levels of discounts / promotions) to large retailers
- Reviewed lessons from previous stepouts, developed acquisition criteria and analysed acquisition targets in adjacent market segments
- Pricing strategy development reviewing trade spend effectiveness by channel and product
Paper Products
- Pricing Strategy - Development of a holistic pricing structure to incorporate an expanded product range for a major Australian hygiene solution company.
Brand and category dominance cannot solely be relied upon as sources of competitive advantage to maximise profit. FMCG manufacturers must reassess where to play and how to play.
Our client required assistance developing a new pricing structure that removed significant complexity and provided incentives to drive preferred customer behaviour.
We were engaged to integrate a holistic pricing structure under the one brand and to develop a plan to systematically introduce this structure for each customer segment.
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