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Consumer Goods Industry Experience |
We have completed multiple assignments for a number of consumer goods companies.
Beverages
- Assisted senior management to progress decision making using gaming exercise where line management played out competition and quantified multiple industry change scenarios
- Reviewed and improved pricing structure of products (and in particular levels of discounts / promotions) to large retailers
- Reviewed lessons from previous stepouts, developed acquisition criteria and analysed acquisition targets in adjacent market segments
- Pricing strategy development reviewing trade spend effectiveness by channel and product
Paper Products
- Pricing Strategy - Development of a holistic pricing structure to incorporate an expanded product range for a major Australian hygiene solution company.
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